Where We Invest
We back companies in sectors we understand and can genuinely help build — from the tangible to the emerging.
One holding, many companies. Listed and private.
A single evergreen balance sheet behind a constellation of businesses, each backed for the long game, each compounding on its own clock.
Public markets · BVB
Listed Equities
Value convictions on the Bucharest exchange, held for the long term rather than traded.
Majority & minority
Private Companies
Profitable, growing businesses we back and build as co-creators, with real information and governance rights.
Selective commitments
Fund Positions
A disciplined handful of fund positions where specialists compound alongside us, extending our reach without diluting our focus.
How We Work
Capital is not only about money. It is trust, responsibility, and vision.
Aligned partnership
We partner with entrepreneurs whose values align with ours, focusing on resilience, integrity, and long-term impact. Whether backing early-stage founders or scaling businesses, we commit time and resources only where we can add real value.
Patient & evergreen
As an evergreen investment company, we are not driven by quick exits. We take a patient, human approach instead, building sustainable businesses that can shape their industries and inspire lasting change over the years.
Co-creators
Our role goes far beyond funding. We act as co-creators, advisors, and catalysts for growth, standing beside founders through the hard decisions and committed to helping them rise with real purpose.
Investment Approach
Asymmetric by design.
Every position is shaped so the worst case is contained and the best case stays open. Limited downside, uncapped upside.
Limited downside
Heavily discounted businesses on asset value or cash flows, or fairly valued names with strong, probable growth, with tactical yield layered on top.
Downside protected
Robust, profitable, low-debt companies with high returns on invested capital, bought at a discount or fair value with ratchets and earnouts.
Exponential upside
Early-stage bets in sizable markets with a foreseeable exit, sized small and deliberately, so the whole sleeve is covered by the other two.
Our Name, Our Thesis
Roots.
A tribute to where we come from. It honors the broader journey we've all taken: as individuals, professionals, and humans.
Reason.
Because purpose goes beyond profit. We try to invest not just in businesses, but in entrepreneurs with a meaningful mission.
Rise.
Aiming to grow, but not alone. We seek to elevate the broader ecosystem we're part of, contributing to its progress alongside our own.
Great companies are grown, not traded.
We hold for seasons, not quarters, and let good businesses compound in their own time.
Reporting
Every position, reported with clarity.
Our shareholders see the whole portfolio on one screen — holdings, allocation and progress, kept current and honest.
Portfolio
Companies we've backed.
A constellation of businesses across public markets and private, some held for the long term and some already exited.
Holde Agri Invest
Innovative agriculture in Romania.
Lăptăria cu Caimac
Traditional dairy products.
2Performant
Affiliate marketing reimagined.
Simtel
Shaping the future of sustainable energy.
DesignVerse
The AI-powered platform redefining digital creation.
Zitamine
Your personalized vitamins.
EasySales
Work smart, not hard. E-commerce made easy.
SEOmonitor
SEO optimization platform.
SportGuru
Specialized sports goods retailer.
Wineful
The first wine subscription in Romania.
FlowX.ai
AI-powered enterprise application modernization.
Zăganu
Craft beer with character and passion.
Enten
Precision agriculture technology and expertise.
Nordensa
Fans backing talented young football players.
Collabwriting
Find, share and collaborate on online information.
Upswing
SEO and content marketing agency.
SeedBlink
Online investing platform for tech startups.
Lifebox
Your ultimate food menu.
FruFru
Your healthy food dealer.
Nommy
Restaurant discovery.
Ohvăz
Artisanal food products made in Romania.
7card
Romania's main sport benefits concept.
Confidas
Helping SMEs get paid on time.
Flip
A first-hand experience for your second-hand device.
Pluria
Employee happiness platform.
V7 Studio
A coworking space to focus, collaborate and thrive.
FitAds
Indoor advertising network.
Minunino
Supplements with herbal extracts for children.
Incorporate
Automated online company registration.
Value, compounding quietly over the years.
Small, patient decisions, repeated with discipline, are what carry a portfolio upward.
Press
Featured stories.
The Team
Meet our team.
Working together for over a decade. Serial entrepreneurs ourselves, with a background in management and strategy consulting, we know what it's like to build, grow and exit a business.
Contact
Let's talk.
Interested in sharing your ideas with us? We read every message.
- 52 Grigore Alexandrescu Street, Bucharest